The Web is massive…and growing everyday.
Having what it takes to get noticed is a matter of offering the best, in all respects. Great web design now takes into account search results, and technical details so ensure that you can be found and recognized as the best option for whatever consumers may need.
SEO: Stacking the Deck
The Web is big…really big. It’s estimated that nearly 47 million new websites are added to the Web each year, and that pace of expansion is increasing. So how do you compete with those numbers? The key to standing out in a crowded medium is quality, and an integrated approach.
SEO (Search Engine Optimization) is a series of practices so that your website is easy to find. It basically measures how much of your content is on the web, and how it all relates to each other. The more quality content you put out, the more people will visit it, and the easier you are to find.
The key to SEO, is building and managing your brand is using ‘piece-by-piece’ process. A great business (you provide that) that’s coupled with a great website featuring intriguing content, an interactive Social Media presence, and traditional advertising, will get incredible results. This sounds like a tall order, but with the right creative agency to guide you, it’s very realizable in today’s competitive marketplace; the key is consistent quality, one step at a time.
SEO is a very important factor in your brand management, because a website that is properly optimized achieves a higher search engine ranking on the search results page. Properly done, organic SEO can deliver your website on the first page of search results, which is what every business wants, but on it's own it takes time.
SEM: Search Engine Marketing, is a paid way to increase traffic to your website by placing ads on search engine results pages. A combination of both ongoing organic SEO practices and paid SEM have proven to be the best solution to short and long term top ranking strategy.
Next in our brand management series: Fusion