A well-functioning responive website is essential to your brand management, it is a combination of great design & flawless function, it’s your home base where your customers go for the latest and greatest information you have to offer.
A website functions as your online home, and other forms of media serve as road signs that lead potential customers to you. From online ad space to out-of-home billboards, all media must be carefully co-ordinated to give the client the maximum exposure for the lowest possible cost.
No Website = No Business
A website is now a must in today’s world; it’s how your customer finds you, researches you, and decides to give you a shot. Your website is a declaration of value; it states that your product/service is worth taking the time to try, and often serves as your central customer experience.
You simply can’t effectively grow your business without a reponsive website that users can access and view on desktop and mobile devices.
From something simple and elegant, to something that can handle the most robust eCommerce needs, Burn Media has the tools and talent to meet the challenge.
All Killer, No Filler
Impressions are made in seconds, and people are spoiled for choice. If someone takes the time to visit your website, they expect to be entertained, informed, and spurred into action. Great content is the key to all 3 of these steps and your brand management.
A successful presence on the Web, as part of your brand management, breaks down into 3 simple parts: A well-designed website that’s easy to use, an entertaining method of informing your consumer of your business offering, and a relevant call to action.
Each type of content builds on what came before it, and they work together to create something remarkable. Just remember, it’s not about your website standing out amongst millions of other sites, it’s about having a website that helps your business stand out within your industry or community. Your website is a tool, your core customer experience, and Burn Media has the experience to contribute the care and craft that it needs.
SEO: Stacking the Deck
The Web is big…really big. It’s estimated that nearly 47 million new websites are added to the Web each year, and that pace of expansion is increasing. So how do you compete with those numbers? The key to standing out in a crowded medium is quality, and an integrated approach. More on SEO - Search Engine Optimization
Next in our brand management series: Marketing